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Before vs. After Ads Profit Calculator

adloopz > Before vs. After Ads Profit Calculator
ADLOOPZ BUSINESS TOOL

Before vs. After Ads

See whether your advertising actually increased your business profit — using your real sales numbers.

01

Business Economics

Start with the economics of one sale.

$
Average amount the customer pays.
$
Cost that occurs when you make one additional sale.
$
Monthly costs that don't change directly with sales volume.
02

Your Actual Sales

Compare your normal sales with what happened after advertising.

Before Ads
Your normal monthly sales before advertising.
After Ads
Your actual monthly sales after advertising.
$
03

Contribution Per Sale

This is the amount each sale contributes after variable costs.

THE FORMULA
Selling Price − Variable Cost
$1,500 − $875 = $625
Contribution Per Sale $625
Contribution Margin 41.67%
PROFIT DASHBOARD

What Changed After Advertising?

Compare the estimated monthly profit before advertising with the actual monthly profit after advertising.

Before Ads

Monthly Profit

$20,000
after variable + fixed costs
After Ads

Monthly Profit

$30,000
after variable + fixed costs + ad spend
+$10,000 profit
Sales Before Ads 80
Sales After Ads 120
Incremental Sales 40
Ad Spend $15,000
04

Advertising Economics

Compare the cost of all sales with the cost of the additional sales.

Blended CAC $125
Incremental CAC $375
Break-Even CAC $625

Sales Comparison

The bars show your normal sales volume versus your sales after advertising.

Before Ads 80 sales
After Ads 120 sales
How the calculation works

Your business generated 40 additional sales after advertising. At a contribution of $625 per sale, those additional sales generated $25,000 in contribution. After subtracting $15,000 in advertising spend, the advertising period produced $10,000 more profit than the before-ads baseline.