ADLOOPZ BUSINESS TOOL
Online Business Profit Calculator
Understand what each online sale really contributes to your business — including product costs, delivery, website costs, agency fees and advertising.
01
Business Economics
Start with the economics of one online order.
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Average amount the customer pays per order.
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What the product itself costs you.
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%
Example: 2.9% of the order value.
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Monthly Business Costs
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Orders you expect without additional advertising.
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Expected ad cost to acquire one additional customer.
Your Online Business Economics
Variable Cost / Order
—
All costs that occur per order
Contribution / Order
—
AOV − variable costs
Contribution Margin
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Monthly Fixed Costs
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Baseline Profit
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Before additional ad spend
Extra Orders Required
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Additional orders needed
Required Ad Spend
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Extra orders × CAC
Break-Even CAC
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Maximum CAC before contribution is exhausted
Online business profit:
Profit =
(Total Orders × Contribution Per Order)
− Ad Spend
− Monthly Fixed Costs.
Required additional orders: (Target Profit − Baseline Profit) ÷ (Contribution Per Order − CAC).
Required additional orders: (Target Profit − Baseline Profit) ÷ (Contribution Per Order − CAC).
02
I Know My CAC
See whether your customer acquisition cost makes sense for your store.
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%
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Advertising cost for one acquired customer.
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Your CAC Economics
Variable Cost / Order
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Contribution / Order
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Contribution Margin
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Contribution After CAC
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Contribution − CAC
CAC as % of AOV
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Baseline Profit
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Extra Orders Required
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Break-Even CAC
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Contribution after CAC =
Contribution Per Order − CAC.
Break-even CAC = Contribution Per Order.
Break-even CAC = Contribution Per Order.
03
Actual Ad Results
Compare what happened before and after your advertising.
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Product + delivery + packaging + payment fees + other variable costs.
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What Your Ads Actually Did
Order Change
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After − before
Observed CAC
—
Ad spend ÷ order change
Ad Revenue
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ROAS
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Contribution / Order
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Extra Contribution
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Ad Spend
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Incremental Profit After Ads
—
Extra contribution − ad spend
Observed CAC =
Ad Spend ÷ Order Change.
Incremental Profit After Ads = (Order Change × Contribution Per Order) − Ad Spend.
Order change is a before/after comparison and does not by itself prove that every additional order was caused by advertising.
Incremental Profit After Ads = (Order Change × Contribution Per Order) − Ad Spend.
Order change is a before/after comparison and does not by itself prove that every additional order was caused by advertising.
04
Build Your Numbers
You don't know your costs yet? We'll build the economics of your online store.
Don't worry about knowing everything.
Enter the costs you know. The calculator will turn them into your
variable cost, contribution margin and monthly fixed costs automatically.
What Does One Customer Order?
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Costs Attached To Each Order
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%
%
Leave at 0 if you sell entirely through your own store.
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Monthly Costs
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Advertising Goal
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Your Store Economics
Variable Cost / Order
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All order-level costs
Contribution / Order
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Contribution Margin
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Monthly Fixed Costs
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Baseline Profit
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Break-Even Orders
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Extra Orders Required
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Required Ad Spend
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Variable Cost =
Product + Delivery + Packaging + Payment Fees +
Platform Fees + Other Variable Costs.
Contribution = Average Order Value − Variable Cost.
Profit After Ads = (Total Orders × Contribution) − Ad Spend − Monthly Fixed Costs.
Contribution = Average Order Value − Variable Cost.
Profit After Ads = (Total Orders × Contribution) − Ad Spend − Monthly Fixed Costs.